Meet the team.
Our management team, made up of industry leading experts, is dedicated to creating value for our partners and the cannabis industry.
Meet Chuck.Chairman & Chief Executive Officer
Meet Hugo.President & Director
Meet Mike.Executive Vice President of Strategy
Meet Jeff.Chief Financial Officer & Chief Operating Officer
Meet Ian.Chief Creative Officer
Meet Sarah.Vice-President, External Affairs
Meet Brad.Chief Infrastructure Officer
Meet Vlad.Associate General Counsel & Head of Regulatory Affairs
Meet Ron.General Counsel & Corporate Secretary
Meet Travis.Vice President, Finance
Meet Marlee.Legal Counsel
Meet Daniela.Executive Assistant & Office Manager
Meet Christine.Executive Assistant & Office Manager
David Hyde M.Sc., CPC
David is Canada’s top independent security consultant. Over a 32-year career, David has advised governments and corporations, secured some of Canada’s most iconic landmarks and built the enterprise security program for a $19 billion global corporation protecting 60 million square feet of facility assets across Canada and globally. David’s security advisory firm, David Hyde & Associates, has extensive experience and unrivalled success in security consultation within the regulated cannabis sector across Canada and internationally.
Over the past four years under Canada’s federal medical cannabis regulations, David Hyde & Associates has provided security consulting services to almost 150 MMPR/ACMPR license applicants, attended 22 Pre-license Inspections with Health Canada and worked with 17 licensed producers sites. David sits as the only Canadian member on the Security Committee for the Foundation of Cannabis Unified Standards (FOCUS).
Joshua Kappel, Esq.
Josh is a Partner at Vicente Sederberg specializing in risk-assessment for multi-national corporations and financial transactions in the highly regulated US cannabis industry. Josh was a drafters of Amendment 64 in Colorado which legalized cannabis for adult use. He is also a founding board member of the National Cannabis Bar Association (NCBA), Council for Responsible Cannabis Regulation (CRCR), Simplifya and VS Tech Ventures.
In addition to his work with Vicente Sederberg, Josh is currently the Associate Director of Sensible Colorado, advocating for medical marijuana patient rights. He testified at numerous public hearings on issues related to medical marijuana, sat on many conference panels and routinely writes articles about a myriad of medical marijuana issues. Josh’s work has been highlighted in the Denver Post, Colorado Springs Gazette, Westword, Kush Magazine, West Coast Leaf and Colorado Springs Independent.
Elfi serves as Head of Submissions, Regulatory at Eurofins Experchem Laboratories Inc. She leads a team of regulatory professionals in the development of regulatory submission strategies for Natural Health Products, OTC drugs, cosmetics, medical devices, food products, site licenses, medical establishment licences and applicants to become licensed producers of cannabis (LPs). Eurofins Experchem Laboratories Inc. is currently working with more than 130 LP applicants under Elfi’s leadership. Over the last decade, Elfi developed a proven style of dealing with Health Canada resulting in an excellent track record of having regulatory submissions and applications approved.
Elfi received a B.Sc. in Technical Chemistry, and a MSc in Biotechnology and Nutrition from the Technical University of Graz, Austria, as well as a Postgraduate Regulatory Affairs Diploma (PRA) from the Academy of Applied Pharmaceutical Sciences Inc. (AAPS), Toronto.
David is the Director of Strategic Partnerships for Rouge Media Group, a leading North American place-based media company connecting brands with millions of consumers on their daily journey. Rouge Media brings brands to life by combining large format and digital media, mobile targeting, data, amplification, and live event activations to audiences in their Campus, Women's, Men's and Resto Bar networks. David leads all tobacco and cannabis brand building activity within Rouge Media's specialized Legal Audience Branding Solutions (LABS) network.
Prior to Rouge Media, David spent over 11 years leading multiple B2B & B2C marketing initiatives with Philip Morris International in Canada. He has extensive expertise directing customized brand building programs, as well as strategic marketing plans in highly legislated and regulated market environments. David has proven ability steering brand preference and information advertising into dynamic consumer/retail/employee solutions.
Manon is a corporate commercial and regulatory lawyer with over 13 years experience providing domestic and international advice to companies operating in the highly regulated tobacco and pharmaceutical industries. She has advised extensively in commercial areas relating to the manufacture, importation, taxation, packaging, distribution, sale, promotion and consumption of tobacco products. As counsel for British American Tobacco based in London, UK, she advised global teams on multijurisdictional compliance, marketing and distribution initiatives. Most recently, Manon has advised clients operating in the pharmaceutical and consumer health industries in areas including advertising, reimbursement and pricing, health care compliance, product safety, clinical trials, anti-spam, access to information, and various other federal and provincial regulatory matters.
Manon obtained her BA and her JD from the University of Ottawa from which she graduated with honours.
Board of directors.
Brandon has over 10 years of finance and capital market experience. He formerly worked as an investment adviser at Jordan Capital Markets and Canaccord Capital, specializing in developing, restructuring and financing venture capital companies. Brandon serves on the board of a number of public technology and resource issuers. He attended the University of New Orleans, studying business administration and completed his degree at B.C. Institute of Technology.
Ian is CEO of the Vancouver Economic Commission. A native of Penticton, B.C., he has led a distinguished career as an executive in international financial markets, as well as a political adviser. His career began in New York with Euro Brokers International, followed as managing director of Euro Brokers Tokyo, as joint managing director of Euro Brokers London and for ICAP Capital Markets as the director of business development in Canada. He served as senior policy advisor to the Minister of Industry and as the Liberal Party of Canada national director. He holds an MBA from Queen’s University.
Since 2000, Troy has held senior positions in the financial service sector, including head of corporate finance at a Canadian broker dealer, focusing on the resource sector and more recently head of institutional European sales. He has also been instrumental in venture formation, financing and development of a number of resource, technology and agriculture companies operating globally. Troy is currently the CEO of Elcora Advanced Materials, a TSX Venture Exchange-listed graphene materials company. He holds a BBA, economics, from Saint Francis Xavier University.